The Vitrina app and bot are in Russian for now — this site explains them in English.

About Vitrina

We make prize games a clear marketing tool

Vitrina is a gamified marketing platform for brands and communities in Telegram and MAX.

Try it Discuss your goal

Principles

How we think

A platform, not a one-off promotionYou launch the game yourself in the bot, and we keep adding new mechanics.
The prize leads to a goalEvery game ends with an action for the business: a visit, an inquiry or a purchase.
Fair to participantsRules and the winning chance are locked before the start; the bot checks subscriptions.

Fairness

A fair game — no cheating and no influence on the result

An algorithm decides the resultEvery attempt is drawn by the server using odds set before the start. Nobody can pick a winner by hand, and Vitrina never interferes with results.
Odds are visible in advanceThe game rules show the rarity levels and each one’s odds; the “Conditions” tab shows the chance an attempt wins.
Prizes don’t change mid-gameWhile the game runs, prizes and odds are locked. They can be changed only on pause.
Winners in plain sightThe “Winners” tab shows who won and when. Names are half hidden.
No cheatingOne Telegram account is one participant. Bots and multiple accounts are banned by the rules, and the Vitrina team reviews every game to prevent fraud.
It’s not a lotteryVitrina doesn’t sell attempts or charge for a chance to win. If the organizer ties the game to a purchase, they are responsible for complying with their country’s law.

How fair play works Participation Rules All legal documents

Native

Everything inside Telegram

Channel — via the Telegram windowYou pick a channel or group in Telegram’s built-in window, and the bot becomes an admin by itself.
A post like in TelegramLive formatting, photo and video, pinning and silent sending.
Friends — by message and in storiesParticipants invite friends with a ready Telegram message and share the game in stories.
Message the winner directlyThe “Message” button in the winners list opens a chat in Telegram.
Pay with StarsPremium is paid with Telegram Stars right in the app.
Files — to the bot chatParticipant and winner exports arrive as an Excel document in the bot chat.

In numbers

A network that grows with games

100+
connected channels: 150,000+
subscribers in these channels: 20,000+
participants all-time

#1 of all time in Product Radar categories "Tools and bots for channel and chat admins" and "Loyalty systems" — by user votes.

We're building a company for the whole world. We work wherever Telegram is available and are ready to enter any country where there's interest. Our focus is countries where people speak Russian:

RussiaBelarusKazakhstanKyrgyzstanUzbekistanTajikistanTurkmenistanAzerbaijanArmeniaGeorgiaMoldovaUkraineLatviaLithuaniaEstonia

and in Russian-speaking communities:IsraelCyprusTurkeySerbiaMontenegroUAEThailandBali

Ready for games and partnerships worldwide:IndonesiaVietnamIndiaMalaysiaPhilippinesMongoliaGermanyPolandSpainPortugalUnited KingdomUSACanadaBrazilMexicoArgentinaEgyptSaudi ArabiaNigeriaKenyaand your country — we're hiring regional managers

What’s next

What we’re working on

Vitrina is a platform: game mechanics and payment methods are added all the time. These are plans — we’ll mark them on the site when they ship.

PlannedNew game typesWheel of fortune, cases and other mechanics — in addition to the carousel and dice.
PlannedReplaying prizesPrizes not won during the game can be given to participants after the finish.
PlannedCard paymentsVisa, Mastercard, UnionPay and MIR — in addition to Telegram Stars.
PlannedInvoice and SWIFTAn invoice for payment in Russia and SWIFT for the rest of the world — with closing documents, for custom work and 12-month payments.
PlannedCross-promo and earningNew cross-promo features and a simple way to earn on Vitrina.
What are you missing?New mechanics come from creators’ requests — tell us what your channel needs.Message @vitrina_manager

The Vitrina team

We're not just about Telegram

We're about marketing, gamification and results for business — and about fun for people. Everyone wins: businesses get customers, people get prizes, the team gets a strong product.

Turnkey servicesGames integrated into apps and websites, brand gamification, marketing support, ad buying, motivation We're hiringIn focus: sales, partnerships, marketing and content; also engineering, design, service and regions. Part-time, from any country

Who's in charge

Founders

Kylych

Founder and CEO of Vitrina

Leads Vitrina's growth, partnerships and the team. Message him about special projects and custom mechanics, partnerships and joining the team.

Win the contact

Aladdin

Co-founder and CTO of Vitrina

Leads the entire technical side of the platform. Message him about integrations and APIs, security and data, and technology partnerships.

Win the contact

Behind us is a team covering development, design, marketing, sales and support. We take on projects of any complexity — from a game for one channel to a custom mechanic with integration.

Team and jobs

Contacts