Goal: Fill the venue on the opening day of a new club
10 days before the opening — a game in the club's channel: deposits, cocktails and shots, a try for every friend. Prize budget — 16,100 ₽.
800,000 ₽revenue in 2 opening days
- 150 of 200+
- guests came from the game
- 37 ₽
- revenue per 1 ₽ of budget
- 56 → 460
- channel subscribers











