The Vitrina app and bot are in Russian for now — this site explains them in English.
Vitrina for HR and internal communications
A game for the team in the company channel: tickets for meeting targets, shifts and training, prizes — bonuses, merch and days off. Motivation you can see in numbers.

Sound familiar?
- Meeting targetsTargets should be met every day, not in a rush at the end of the month.
- RetentionPeople leave for places that are more engaging and clear about what gets rewarded.
- Internal communicationsFew people read the company channel — they need a reason to open it.
- RewardsThere is a motivation budget, but bonuses don't feel like an event.
Metrics the game delivers
Game statistics are entirely free: participants, subscribers, tries, prizes and link tags.
All features — "How it works"- Meeting targetsA ticket code is given for a target, a shift or training — how many tickets were activated is visible in the game.
- Team engagementHow many employees play and how often they come back — in the game stats.
- Prize fund under controlThe quantity of each prize is the limit: the budget is known in advance.
- Channel readershipDaily tries bring employees back to the company channel.
Where to start in your role
How it worked for others
Three steps to your first game
- 1Create a private team channel or group and connect it to Vitrina.
- 2Issue tickets: a code for a shift, target or training gives tries.
- 3Prizes are bonuses, merch, days off; the rare prize is the one people will talk about.
Frequently asked questions
The most common ones are here. The rest is in the help center or with a manager in Telegram.
Ask a managerWe'll reply in TelegramAll answers in the help center (RU)Yes. Vitrina also works with private channels and groups: connect the company channel and only its members can play.
With tickets: create a set of codes, set the tries per code and hand out codes for targets, shifts or training. The bot sends you a file with the codes.
Cash bonuses, merch, days off, training: many smaller frequent prizes and one rare big one people will talk about.
Launch your first game today
Open @VitrinaRandomBot, connect your channel and add prizes — your first game is ready in an evening. Need help? The manager will suggest mechanics for your goal.