The Vitrina app and bot are in Russian for now — this site explains them in English.
Vitrina for PR managers
A news hook people take part in instead of scrolling past: a game for a launch or event, joint games with partners and media, fair rules and visible winners.
Krugosvetka+1,100subscribers for each agencySound familiar?
- News hookA launch, an anniversary, a new product — people need to talk about it.
- PartnershipsJoint projects with brands, media and influencers where every side wins.
- ReputationA giveaway must be transparent: rules, odds, winners — no "was there even a prize" questions.
- New audienceYou need to reach beyond your own followers.
Metrics the game delivers
Game statistics are entirely free: participants, subscribers, tries, prizes and link tags.
All features — "How it works"- ReachA post with a button in partner channels and participants' stories with the game show the brand to new people.
- New subscribersSubscribing to every partner's channel is the game condition: audiences flow to each other.
- Each partner's contributionEvery partner has their own link tag — the stats show how many people came from whom.
- TransparencyParticipants see the rules and odds, and nobody can pick a winner by hand.
Where to start in your role
- Sales and repeat visitsEvents and launchesA game for the event: it starts in advance and ends on launch day.
- Sales and repeat visitsPromotion with other channelsA joint game with subscription to partner channels — shared reach.
- CommunityContests and pollsContests and polls — audience content for posts and media.
How it worked for others
- Krugosvetkatravel agency chain — together with “Hot Tours”
Get tour requests in the off-season without ads
136tour selection requests
ProIT FestIT conferenceGet conference registrations without an ad budget
38%of participants came via colleagues' invites
Kudriclub, karaoke and bar in KudrovoFill the venue on the opening day of a new club
800,000 ₽revenue in 2 opening days
Three steps to your first game
- 1Pick the occasion and date: the game starts in advance and ends on the day of the event.
- 2Bring in partners: subscribing to their channels is the game condition, each with their own link tag.
- 3Show the winners and results — in the channel and in the media.
Frequently asked questions
The most common ones are here. The rest is in the help center or with a manager in Telegram.
Ask a managerWe'll reply in TelegramAll answers in the help center (RU)
The result of every try is decided by an algorithm using odds set before launch: the organizer cannot pick a winner by hand. Participants see the rules and odds in the game.
Yes. Invite the partner to the game's team — they connect their channel as an additional one, and subscribing to it becomes an entry condition. Invitations by link are part of the game owner's Premium.
Yes. Tickets, talk recordings and merch are common prizes, and a try for every invited colleague expands the event's audience.
Launch your first game today
Open @VitrinaRandomBot, connect your channel and add prizes — your first game is ready in an evening. Need help? The manager will suggest mechanics for your goal.
100+ channelsalready run prize games