The Vitrina app and bot are in Russian for now — this site explains them in English.
Vitrina for marketers
An acquisition channel with clear economics: the game collects subscribers, leads winners to a purchase through the prize condition and shows how many people each platform brought.
Kudri37 ₽revenue per 1 ₽ of budgetSound familiar?
- Leads and salesYou need a steady flow of new customers at a clear cost.
- ROIEvery ruble of budget has to be explained: how many people it brought and how much it earned.
- Repeat purchasesCustomers buy once and disappear — they need a reason to come back.
- Launches and promotionsAn opening, a new product, a holiday — people have to be gathered by a date.
Metrics the game delivers
Game statistics are entirely free: participants, subscribers, tries, prizes and link tags.
All features — "How it works"- Cost per participantThe prize and ad budget divided by the number of participants in the game stats.
- Conversion to purchaseEvery prize has an activation condition — "show this screen at the checkout", a personal promo code. Purchases are counted in your POS or CRM.
- Platform contributionLink tags show how many participants came from placements, influencers, the website or offline.
- Game ROIRevenue from purchases made through the game minus the cost of prizes, divided by the cost of prizes.
Where to start in your role
- More subscribersNew clientsThe prize starts a sales conversation: a consultation, a quote, a trial service.
- Sales and repeat visitsRepeat purchasesA discount on the next visit and receipt codes — a reason to come back.
- Sales and repeat visitsEvents and launchesThe game starts ahead of the date and gathers people for an opening or launch.
- Sales and repeat visitsPromotion with other channelsA joint game with partners: each channel's audience moves to the others.
How it worked for others
- Kudriclub, karaoke and bar in Kudrovo
Fill the venue on the opening day of a new club
800,000 ₽revenue in 2 opening days
Gleb SEOlocal business promotionTurn an expert channel's subscribers into inquiries
23promotion inquiries in 2 weeks
Sumbur BarbarBring back guests who came once
+18%repeat visits in a month of the game
Three steps to your first game
- 1Plan your budget: many frequent discounts and a couple of rare valuable prizes.
- 2Give each prize an activation condition — that is how a prize leads to a purchase.
- 3Hand out tagged links across platforms and compare them in the stats.
Frequently asked questions
The most common ones are here. The rest is in the help center or with a manager in Telegram.
Ask a managerWe'll reply in TelegramAll answers in the help center (RU)
A discount you won is valued more than a discount "for everyone", and prize rarity lets you split the budget across hundreds of people. Plus the channel subscription stays: you come back to this audience with every post.
Exporting participants and winners to Excel is part of Premium. Direct transfer to a CRM is a custom feature.
Compare revenue from purchases made with prizes and promo codes to the cost of prizes. The formula and an example are in the "Game ROI" guide.
Launch your first game today
Open @VitrinaRandomBot, connect your channel and add prizes — your first game is ready in an evening. Need help? The manager will suggest mechanics for your goal.
100+ channelsalready run prize games