The Vitrina app and bot are in Russian for now — this site explains them in English.
Vitrina for CRM and loyalty programs
A game layer for your loyalty program: receipt codes give tries, prizes are points, discounts and gifts for the next visit, and daily tries bring customers back without newsletters.
Sumbur Bar+18%repeat visits in a month of the gameSound familiar?
- Repeat purchasesPurchase frequency grows slowly, and discounts "for everyone" eat into margin.
- Lapsed customersNewsletters get opened less and less — you need another way to remind people about you.
- Program valuePoints accumulate slowly, and customers forget about them.
- DataYou need to understand who came back and for what.
Metrics the game delivers
Game statistics are entirely free: participants, subscribers, tries, prizes and link tags.
All features — "How it works"- Purchase frequencyA receipt code gives tries, and the prize is valid for a limited time — a reason to come again.
- Prize activationsHandout marks in Winners show who came back for a prize.
- ReactivationDaily tries and new prizes bring people back to the channel, where they see your offers.
- CRM matchingParticipants and winners export to Excel (Premium) — easy to match with your customer base.
Where to start in your role
How it worked for others
- Sumbur Barbar
Bring back guests who came once
+18%repeat visits in a month of the game
LETSKIski and snowboard rentalKeep interest in rentals all season
41%of participants come back the next day
Kudriclub, karaoke and bar in KudrovoFill the venue on the opening day of a new club
800,000 ₽revenue in 2 opening days
Three steps to your first game
- 1Print a code on the receipt or hand it out at the checkout — the code gives tries.
- 2Make prizes the things people come back for: a discount on the next visit, program points, a gift with an order.
- 3Turn on daily tries so customers come back even without a purchase.
Frequently asked questions
The most common ones are here. The rest is in the help center or with a manager in Telegram.
Ask a managerWe'll reply in TelegramAll answers in the help center (RU)
Yes. Make points the prize and hand them out with a personal promo code or an activation condition — for example, "say the code at the checkout".
Receipt codes work without integration: they are printed or handed out at the checkout. POS or CRM integration is a custom feature.
Not if the prizes are put together wisely: frequent ones are small discounts and gifts, rare ones are valuable. How to do it is in the "Discounts without losing margin" guide.
Launch your first game today
Open @VitrinaRandomBot, connect your channel and add prizes — your first game is ready in an evening. Need help? The manager will suggest mechanics for your goal.
100+ channelsalready run prize games